CourtAvenue + Optimizely get more from opal.
Optimizely opal brings agentic AI to marketers: AI agents that understand your brand, execute multistep workflows, and build on what they learn across content, experimentation, and personalization. Most teams are barely scratching the surface. One client cut their content localization time from 3 days to 4 hours. Another doubled their experimentation velocity in 90 days. That's what happens when you pair Opal with an operating model designed for AI-native work.
Engagement improvement
Faster content production
Lower marketing costs
Avg ROI (3-year)
AI Agents Built For Marketers, Not Just Chat.
Opal is an agent orchestration platform. AI that knows your brand, uses your data, and executes real workflows across Optimizely one. Pre-built agents handle common tasks out of the box. Custom agents tackle your specific challenges. And our team helps you configure, extend, and govern the whole system.
Content creation + adaptation.
enerate headlines, product descriptions, blog posts, and marketing copy. Adapt content for different channels, languages, and audiences.
01
Experimentation acceleration.
Write test hypotheses, generate variations, summarize results, and recommend next tests. Stats accelerator gets you to significance faster.
02
GEO optimization.
Audit pages for LLM discoverability. Get actionable recommendations to optimize content for generative search.
03
Insights surfacing.
Surface trends, anomalies, and growth opportunities from your data without digging through complex dashboards.
04
Compliance + governance.
Automate brand and compliance checks. Maintain integrity 24/7 with minimal manual review.
05
Why Optimizely & CourtAvenue?
Both companies share a measurement obsession and an AI-native operating philosophy. Opal is the most capable AI platform in the DXP space, but capability means nothing without adoption.
You need agents configured for your workflows, teams trained to use them, and governance that scales. That's where we come in. AI that actually gets used. Results that build over time.
Our Expertise Across Optimizely One.
01
Web experimentation
Client-side A/B testing and CRO with visual editing for marketers. We build experimentation programs where every test informs the next. Opal accelerates hypothesis generation, variation creation, and results analysis.
02
Feature experimentation
Server-side testing and feature flagging for developers and product teams. Controlled rollouts, targeted releases, and data-driven decisions. Opal helps you brainstorm flag variables, suggest variations, and summarize experiment results.
03
Content management (CMS)
Enterprise CMS with opal-powered content creation, translation, and optimization. Structured content that travels across channels. AI-assisted workflows that speed creation without sacrificing brand consistency.
04
Content marketing platform (CMP)
End-to-end content operations from planning to publishing. Opal integrates throughout, generating briefs, drafting content, suggesting optimizations, and automating repetitive tasks.
05
Commerce
B2B and B2C storefront experiences with AI-powered recommendations and personalization. Deliver product experiences that boost conversion and customer lifetime value.
06
Data platform (ODP) integration
We configure the execution-layer connections from ODP to your CMS, experimentation, and personalization tools. Unified customer data powers real-time experiences. Clean handoffs to your data team for platform operations and audience management.
Our Optimizely Services
Opal activation + enablement most
Experimentation program design
Content operations transformation
Platform implementation + migration
Our Optimizely Work
Elanco — experimentation program
Built experimentation culture from scratch across B2B and B2C digital properties. 340+ experiments in first year. 12% average conversion lift on optimized pages. 4x increase in experimentation velocity. Team now runs program independently with quarterly check-ins
Specialty retailer — opal activation
Configured opal agents for content creation, localization, and campaign optimization. Content localization reduced from 3 days to 4 hours. 2x increase in content output with same team size. 90% team adoption within 60 days.
Financial services — content operations
Transformed content workflows with Opal-powered creation and governance. 50% reduction in content review cycles. Compliance review time cut by 40% with AI-assisted pre-screening. Annual content production costs reduced by $220K.