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Kia

Reinventing car buying.

The Challenge

Kia's brand had evolved but its digital presence hadn't kept up. Traditional digital touchpoints couldn't showcase the product experience the way the brand (and their vehicles) deserved.

What we did
  • Overhauled the Kia.com site strategy - with an updated approach to CX, high priority features and content.
  • Developed a content factory and an approach to leveraging emerging technologies on-site to keep up with the demand of frequent model releases, brand changes, launch events.
  • Re-invented Build & Price by infusing flexibility, transparency and simplicity into the experience
  • Established a unified framework that ensured consistent and intuitive experiences across all of Kia's model experience pages
  • Built a custom conversational chat experience for dealership pages that makes car buying easier
  • Developed an on-site payment calculator that allowed shoppers to see their total vehicle costs
The Result

Ranked #1 (previously #15) brand in J.D. Power's Mass Market Automotive Best Websites.

Kia
Elanco

Defining the NextGen AOR.

The Challenge

The rules of brand marketing have changed. Consumers expect more, retailers demand more, and the fragmented agency models of the past can't keep up.

What we did
  • Data: Combined over 30 unique data sources into a single source of truth, powering MMM and AI-ready dashboards.
  • Media: Transformed Elanco marketing into a connected performance system.
  • Commerce: Executed best-in-class shopper marketing across B2B and B2C.
  • Content: Delivered differentiated digital shelf content via our proprietary UpLift process.
  • Platform: Elevated priority pages on brand owned-site.
  • Drove: cross-partner collaboration as OTC IAT lead agency.
The Result

Our unified AOR model connects commerce, media, content, platform, and data into one system— delivering Elanco richer customer experiences, smarter decisions, and measurable business results.

Elanco
AT&T

Streamlining a complex digital ecosystem.

The Challenge

AT&T needed a mobile app that did more than allowing their customers to view their latest bill, but instead interconnects their lives. They needed to redefine how their app, and broader digital ecosystem, could provide more value, connection and transparency to their customers.

What we did
  • Redesigned the Flagship AT&T app through close client and agency collaboration, the creation of a new design system and and implementation of a complete research and testing plan
  • Delivered foundational strategy and CX assessments across B2B and B2C journeys and experiences
  • Developed a new agile delivery operating model to improve how work gets done across digital projects
  • Partnered to scale a cutting edge digital organization through organizational planning and job description development
AT&T

Our Work

Trusted by top brands across automotive, retail, technology, healthcare and CPG.

See Our Work

Our Capabilities

We help brands win across commerce ecosystems, digital platforms, media networks and AI-driven environments - all at once.

AI Products & Services

End-to-end AI solutions from strategy to deployment. We build custom AI products, integrate enterprise AI platforms and orchestrate intelligent automation across organizations. Our AI services use generative AI applications, LLM fine-tuning, AI agent development, RAG systems and compliance-ready enterprise AI infrastructures.Explore AI solutions

Customer Experience

We solve complex customer experience challenges by combining data, research and human-centered design to build high performing digital ecosystems.Explore CX capabilities

Commerce

We help brands win across retailer ecosystems through end-to-end commerce marketing strategy, digital shelf optimization and performance marketing.Explore commerce services

MarTech and Data

We modernize legacy digital infrastructure, deploy composable architectures and integrate personalization, predictive analytics and automated journey optimization so your experience layer works as one connected system instead of a dozen disconnected ones.Explore MarTech and Data

Media

We've reinvented the media agency model through proprietary targeting methodologies, rapid creative iteration and transparent performance reporting.Explore media services

Experiential

We create immersive brand experiences that connect physical and digital environments. By blending AI, dynamic motion graphics and immersive mixed reality environments, we're able to push creative content boundaries to create experiences that captivate and engage.Explore experiential

Insights on AI, Commerce, CX and Enterprise Growth.

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Welcoming Robyn Freye:

An established growth architect for network and independent agencies, Freye will unify client growth, capability integration and go-to-market leadership to build on CourtAvenue’s rapid momentum.

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